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Privacy Policy

Last updated on July 14, 2014.

[1] This privacy policy applies to any information collected or otherwise obtained through this website located at (the “Website”). This Website is controlled and operated by Who To Call Inc. (“WTC”).

[2] By accessing and using this Website, and any of the associated Services, you hereby agree and consent to the practices described in this privacy policy, including the collection, use, disclosure, retention, storage and destruction practices related to your personal information.

[3] If you do not agree to be bound by this Privacy Policy you are not authorized to use or post content to the Website, unless otherwise specifically agreed to in writing by WTC.

Public Content

[4] The information that you post to the Site is intended for public consumption, including your reviews, tips, photos, comments, and account profile. We may display this information on the Website, share it with businesses, and further distribute it to a wider audience through third party sites and services. We may publicly display the fact that you transacted with, posted a review for, or are related to, a particular business or businesses.

Collection of Personal Information

[5] We are committed to ensuring the security and confidentiality of your personal information. Unless expressly provided, data collected is for the sole purpose of the use and operation of a Website that assists consumers and businesses in making informed decisions in hiring contractors and others who provide home services or related services by allowing users to post reviews and ratings of the same (collectively, “Services”).

[6] By using the Website, you are consenting to the use and disclosure of your personal information as set out herein.


[7] Personal information is collected during the process of creating a user account for the Website. The collected personal information includes your name, username, address, email address, city and province of residence, postal code and confirmation that you have reached the age of majority, and may also include disclosing your relationship with the name of the business(es) that you manage on the Website.

[8] Your username and location, as well as any photo you submit through the registration process, will be publicly displayed as part of your account profile. You can modify some of the information associated with your account through your account profile on the Website. If you feel that an unauthorized account has been created depicting you or your likeness, you can request its removal by contacting WTC through the Website.

Website and Services

[9] Personal information is collected when you access and use the Website.

[10] This Website uses cookies. Cookies are small data text files stored on a user’s computer. They allow us to recognize your browser as a previous visitor and save and remember data. Cookies may transmit information about you and your use of the Website, such as your browser type, search preferences, data relating to advertisements that have been displayed to you or that you have clicked on, and the date and time of your use. Please contact us through the Website to obtain more specific information about the types of cookies that we use in association with the Website.

[11] WTC may collect and store information about your use of the Website, such as your search activity, the pages you view, the date and time of your visit, and the businesses you review or contact. We also may store information that your computer provides to us in connection with your use of the Website, such as your browser type, type of computer or mobile device, browser language, IP address, mobile carrier, unique device identifier, location, and requested and referring URLs.

Use of Personal Information

[12] We will use the personal information that we collect:

  • to register and to manage your account,
  • to allow you to access and use the Website,
  • to communicate with you with respect to your use of the Website,
  • to enable WTC to publish your reviews and respond to questions and comments,
  • to resolve disputes between WTC and you, between you and other users, and between you and lawful third parties,
  • to prevent potential prohibited or illegal activities,
  • to ensure compliance with WTC`s terms and conditions,
  • to comply with our legal and regulatory obligations.

[13] To the extent you include personal information in a posting, you understand and agree that such personal information may be publicly displayed on the Website and will be accessible to other users of the Website. Other users may be able to identify you, or associate you with your account if you include personal information in the content you post publicly.

[14] We may contact you about services or other features of the Website. You may at any time opt out from receiving future communications from us by clicking on the opt out hyperlink shown in any email we send you - at which time you will be removed from the distribution list within 30 calendar days.

Protection of Personal Information

[15] We are committed to protecting your personal information, and have made reasonable security arrangements to protect your personal information.

[16] However, no website can guarantee absolute security. Although we have implemented administrative and technical procedures to help protect the personal information you provide to us, you acknowledge and understand that communications on or through the Internet may be intercepted, misdirected or altered. We will use encryption when transmitting your personal information between your computer and our system and employ firewalls to prevent unauthorized persons from gaining access to your information.

Location of Data Storage

[17] The personal information we obtain from or about you may be processed and stored outside of Alberta, and outside of Canada, and such other jurisdictions may provide for privacy rules that are different from those of Alberta. Therefore we are unable to ensure that your privacy is protected in accordance with Alberta laws.

[18] Any questions about the collection, use, disclosure or storage of personal information by service providers outside Canada for or on behalf of WTC may be directed to the WTC Privacy Officer using the contact information at the end of this Policy.

Choice/Opt In

[19] Our users are given the opportunity to expressly consent to use of their personal information for purposes not directly related to the operation of the Website and delivery of Services they have requested. Such opt-in option is offered at the time of membership sign up. There is no requirement to provide us with such consent. Those users that have expressly consented to such disclosure can opt-out at any time by using the opt-out option presented to them in all of our electronic communications or by emailing us through


[20] The Website contains links from and to other third-party websites. Please be aware that this privacy policy does not apply to any such websites and that the personal information you disclose or that may be collected from you by such third parties will not be subject to the same terms and conditions as those that apply with respect to WTC and the Website.

Updates to Policy

[21] This policy may be updated or changed at any time and from time to time and it is the responsibility of the user to refer to this policy.

[22] The most current version of the Privacy Policy will govern our use of information about you and will be located on the Website. By continuing to access or use the Website after any changes become effective, you agree to be bound by the revised Privacy Policy.

Account Termination

[23] You can close your account at any time. However, any content that you previously posted or displayed on the Website may continued to be displayed and used on the Website, and we may retain information about you as reasonable for the purposes of preventing, investigating, or identifying possible wrongdoing in connection with the Website or as reasonable for the purposes of a legal proceeding. Please note that businesses cannot remove their business listings, ratings or reviews by closing their accounts.

Contact Us

If you have any questions or concerns regarding this privacy policy, any personal information about you in our possession, or any of our procedures with respect to your personal information, please contact WTC through

If you believe that WTC has not adhered to this Privacy Policy, contact us online through the Website or write to us at the following address:

Who To Call Inc.
Attn: Privacy Officer
1811-4th Street SW
Suite #276
Calgary, AB
T2S 1W2


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Review Guidelines for Who To Call

Thanks for pitching in. Useful reviews help homeowners and businesses in Calgary to improve service in our city.

To post a review on Who To Call you need to be a confirmed member - a real live human, 18 years or older who has agreed to the Who To Call Membership Agreement, Terms of Use and Privacy Policy.

Reviews must be based on a personal experience with a service provider who was hired by you, and reflect accurate, reliable, truthful information. To write the review, put yourself in the position of other Who To Call members trying to pick the best business to hire. What would they like to know?

Passionate opinions are great but we ask you to focus on sharing informative reviews without comments that are offensive. Provide feedback that will help other customers and give good solid insight to businesses. We will screen out offensive or fraudulent reviews and suspend members who attempt to post them.

You cannot post a review for a company if you are an owner, own an interest in, manage, or are an employee of that company. Likewise, company owners, managers and employees are not permitted to post reviews about other companies in the same service category.

Who To Call will remove reviews found to be fraudulent or suspicious and delete the user accounts associated. That will leave just us good guys, members who are acting constructively to enhance service in Calgary.