About Us

Who To Call was founded in 2014 by a team who believed it needed to be easier to find great home service professionals in Calgary.

Charged with that philosophy, we created a service that directly connects homeowners with available service professionals, shares only informative reviews from neighbours, and scores businesses on an unbiased rating system. We are slowly adding “on demand” services where pros are dispatched to homeowners needing immediate service. We pride ourselves in providing valuable information to Calgarians. We took away the things getting in the way for homeowners finding service pros and service pros finding customers who appreciate their difference.

WhoToCall is changing the service culture in Calgary

We make it easy for 464,000 Calgary households to find plumbers, homebuilders and other home service businesses that care about service. We reward businesses that deliver stand out service with appreciative customers. It’s a win win!

Our vision – connect homeowners with quality available Calgary home service pros.

Who To Call wants Calgary to be a place where quality service stands out. We want to be a welcoming place for newcomers and a place long-time residents love.

Meet the Founder Alana Kitchen

With three boys, I have always needed a good drywaller on speed dial.

As a newcomer to Calgary years ago I found it a near-olympic sport scouting the “go to” businesses for quality service and the “go-to” advisors with info on who to hire. I wanted to take the sport out of finding great home services in Calgary…. I want to make it easy.

What is our business model?

There are many lists or review sites out there. We are completely different. There is NO advertising or pay for placement confusion.

To make Who To Call sustainable, and the revenue model ethical (no making money off selling expensive advertising to low-service vendors), businesses pay a little only when connecting with Calgarians needing service. They do not pay to have their business listed and homeowners do not pay any fees to be part of Who To Call. This allows an even playing field for the customer to assess who is the best fit. That funds our team in keeping the list vetted and the member homeowners and home services businesses cared for.

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Review Guidelines for Who To Call


Thanks for pitching in. Useful reviews help homeowners and businesses in Calgary to improve service in our city.

To post a review on Who To Call you need to be a confirmed member - a real live human, 18 years or older who has agreed to the Who To Call Membership Agreement, Terms of Use and Privacy Policy.

Reviews must be based on a personal experience with a service provider who was hired by you, and reflect accurate, reliable, truthful information. To write the review, put yourself in the position of other Who To Call members trying to pick the best business to hire. What would they like to know?

Passionate opinions are great but we ask you to focus on sharing informative reviews without comments that are offensive. Provide feedback that will help other customers and give good solid insight to businesses. We will screen out offensive or fraudulent reviews and suspend members who attempt to post them.

You cannot post a review for a company if you are an owner, own an interest in, manage, or are an employee of that company. Likewise, company owners, managers and employees are not permitted to post reviews about other companies in the same service category.

Who To Call will remove reviews found to be fraudulent or suspicious and delete the user accounts associated. That will leave just us good guys, members who are acting constructively to enhance service in Calgary.

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